Date July 2016
Role Graphic Designer & Illustrator
VOKRA's annual Walk for the Kitties is the primary fundraiser for the not-for-profit organization. It ensures that all cats and kittens are provided for and live a comfortable life until they find their forever home. The rebrand for this event had to be eye-catching and appeal to the cat lovers of Vancouver. Using an approachable illustration style I created a group of felines full of personality to draw the attention of passers by. The colour palette is drawn from VOKRA's logo blended with neutral tones. The brand applied to everything from flyers, posters, social media, and web ads. A cat tower poster was created to measure the amount raised and would be updated online at each milestone to reveal a new cat as an extra bit of donation motivation. The T-shirts were created for all participants and are sold online for continued donation opportunity past the event. The brand was so successful that it's being reused in their 2017 walk.