Date March 2018
Agency Edelman Vancouver
Role Graphic Designer & Illustrator
Qmunity is a non-profit organization that works to better the lives of queer, trans, and Two-Spirit people. The Edelman Equal team worked to give the 2018 sponsorship package a fresh new look and stronger communication method. The account team developed a new sponsorship system and I created a series of illustrated characters to give a face to their diverse community. Qmunity’s bright colour palette alongside their new characters created a lively and memorable package, nodding to the local drag community and highlighting inclusivity. The design and characters were so effective that Qmunity repurposed them on many other pieces of marketing collateral.