ITA Essential Skills Paid Media Campaign
Date December 2018
Client Industry Training Authority (ITA)
Agency Edelman Vancouver
Role Graphic Designer, Illustrator, & Motion Graphic Artist
With the launch of their Essential Skills website, ITA needed a paid social media campaign to attract people looking for a career change or advancement within their current trade job. For one visual option, we animated inclusive characters next to their potential future careers to appeal to their more whimsical targets. For the other we took advantage of ITA’s extensive photo library to create simple photographic animations in a more practical direction.