Date September 2018
Client Shell Canada
Agency Edelman Vancouver
Role Graphic Designer & Motion Graphics Artist
To announce their partnership with Freshii, Shell needed a series of ads and assets developed. Using some tasty Freshii photography and distinct pastels I brought this brand into a triple f state; fun, friendly, and fresh! To captivate a social audience I animated snappy gifs as well as static ads showcasing the menus convenience, variety, and healthy options. A webpage for the partnership lives on the Shell site (using their very strict template) to provide context and downloadable content to the public. More tactile pieces were made to hand out at promotional events such as coupons and flyers and to hang inside participating Shell locations.