Date April 2015
Client Andrew Peller Ltd.
Brandever wanted to bring the history of the Okanagen Valley into the Conviction labels. They had chosen three prominent men from the valley’s past to focus on but lacked direction for the visual style. They brought the three character summaries to me with the request that an item pertaining to each character be made into a conceptual headpiece. Ultimately we decided on a loose and ethereal style that worked well with the pulp paper of the label.
The struggle with these illustrations was making the headpieces look conceptual as opposed to goofy or strange. With time and patience we achieved a broody balance of real elements with fantastical applications. Each piece is a combination of graphite drawings and digital painting. The characters themselves have exaggerated features and are heavily stylized.
The overall look is a bit gloomy to match the characters’ stories. Starting a winery wasn’t easy a century ago.